Google Listing Optimization
In order to enjoy success with your business online, it is important to ensure that your website – the gateway to your business – outsmarts your competition, if you are a local business, Google My Business optimization is your ticket.
87% of prospects looking for a local service company will call the first business on Google Listing.
Google Business Listing, formerly known as Google My Business (GMB), is a pivotal tool offered by Google, aimed at marketing, advertising, and promoting websites. Your Google Business Listing will appear alongside typical Google search results, ensuring that potential customers see an enhanced profile of your business. This profile can showcase the business's physical location on Google Maps, its name, the products and services provided, contact information, operational hours, and more. The beauty of it? Google provides this platform for free!
Historically, Google My Business began as the Google Local Business center. However, to reinforce its essence, Google transitioned the name to Google Places, before finally settling on Google My Business. This rebranding was to ensure that listings were closely tied to their physical locations.
But what exactly is Google My Business Optimization?
In essence, Google My Business Optimization, or Google My Business SEO, focuses on enhancing the ranking of your listing in the Google Business Listing results. A higher rank ensures that when potential customers search, your business pops up prominently, ideally on the first page.
Consider this: 46% of all Google searches have a local intent. At Fort Lauderdale Website Design SEO Company, we merge this optimization with local SEO, ensuring your business stands out to local customers – those who are not only seeking information but are also potential purchasers of your products or services.
Have you claimed your Google Business Listing yet?
Click here to discover how to stake your claim!
Why is Google My Business Optimization crucial for your business?
The significance of Google My Business Optimization is straightforward. By appearing at the top of search results, you position your business to be the first point of contact for potential customers. Moreover, high traffic and subsequent visits solidify your top position in subsequent similar searches on search engines.
Recent surveys highlight that 89% of participants search for local businesses on their smartphones at least once a week, with 58% doing so daily. With statistics like these, you want to ensure your business dominates those top spots. Being at the pinnacle not only establishes your authority but gives you a competitive edge.
Is there a cost associated with Google My Business Optimization?
While Google offers the service for free, optimizing your listing to its fullest potential can be intricate. It demands expertise and time investment. While you can attempt it independently, experts like us at Fort Lauderdale Website Design SEO Company are available to perfect your Google Business Listing for a nominal fee.
Focus on what you do best – running your business. Let us handle the intricacies of Google Business Listing optimization. With our expertise, we guarantee top rankings in local searches, driving more traffic and enhancing your conversions, which translates to increased sales.